A food safety promise can be a real point of difference, as long as the business can back it. What you say publicly has to be true, so each public statement needs evidence behind it.
| You might say | It only holds if you have |
|---|---|
| We serve food that is safe to eat, and we can show it. | A current programme, with records that are |
| We take allergies seriously. Please tell us before you order. | A current , trained staff and a procedure for special requests |
| Our kitchens are independently audited. | Current audits, with their scope and date on file |
| Certified to a recognised food safety standard. | A current from an body, covering this site and this activity |
Avoid absolute claims such as allergen-free or 100% safe, which you are unlikely to be able to prove. Check your wording against your consumer law.