Public claims must be true and able to be shown. Have your marketing wording reviewed against your consumer law, particularly on and .
| Instead of | Say | Why |
|---|---|---|
| 100% safe | We work hard to keep your food safe, and here's how | No one can honestly promise absolute safety |
| Allergen-free | Made without nuts, though we can't guarantee no traces | may be possible, and a free-from claim needs far more evidence |
| Fully certified | Certified to [standard] for [site and activity] | A has a defined standard, scope and date |
| Government approved | Registered with [authority] and inspected | Registration isn't a seal of approval |
| Best in the industry | Audited every year by an independent body | Superlatives are hard to prove, while facts are easy to show |
| Using a certifier's logo | Follow that certifier's rules for logo use | Most schemes control how marks are used |
MFC doesn't certify. Any claim should refer to your own third-party certifier.